Think you can't afford text to donate services? Now you can.
"Gnosis enabled us to launch a text to give campaign that was successful, budget friendly, and easy to execute. We raised more than $20,000 over three days! Thank you Gnosis!!"
--Katie Byram, Baltimore School for the Arts
How to Set Up a Text Donation
Choose a keyword that will trigger your text-to-give donation sequence. For example, ITL2017, GUARDIAN, AUTISM. Your keyword can be any combination of letters and numbers. Must be 5 or more characters. No spaces or special characters.
Once you have your keyword in mind, head over to the order form.
Choose your package, supply your PayPal email.
Give us the link to your donation page, if applicable.
Give us your text message reply.
Tell us whether you want to use us, PayPal or your own payment gateway as your payment processor.
Once you pay, we set up your keyword on our short code, which is 77948, usually within the hour.
Now, when a prospective donor texts your keyword to 77948, she receives a prompt to donate to your charity. The prompt includes a link to your mobile-friendly PayPal or other checkout page to complete her donation.
New TCPA Guidance on Text-to-Give
Did you know that the TCPA has different regulations on the use of text message marketing which affects your text-to-give campaigns. Now it appears that nonprofits are exempt from some of the stricter SMS regulations that for-profits must follow. Basically, for a nonprofit, if you’ve previously gotten oral consent from your members, you may send SMS blasts to them without having to get written consent. In practice this means that, so long as the nonprofit has acquired the phone numbers of members in a way that implies consent, whether written or otherwise, the organization can send text messages.
When a prospective donor opts in to your keyword, by law you must inform them of the number of future text messages you plan to send them per month. You must also give them clear instructions for how to stop receiving future messages from your organization. We take care of this for you so you don't have to worry about being in compliance.
Although you need to have realistic expectations of the effectiveness of social media for revenue generation, there are some definite tactics that can increase your chances of getting donations on social.
Many nonprofits are using text to donate services with good results. While there are always exceptions, the majority of our customers bring in substantially more in donations than they pay in fees for the service. Below are a few case studies showing the effectiveness of our text to give service.
The method above requires more steps. You have to log into PayPal, navigate to the button creator section, fill out all the fields and prices, and then get the link. But there is a faster, more direct way to create a PayPal donate link that doesn’t even require you to log into PayPal.
Why is the ability to donate through a text message so popular? As money gets increasingly more digital, most people aren’t carrying around cash on them. Plus, just about everyone in the first world who is at least 14 has a cell phone. Donating by sending a single text is also quick, doesn’t require any confusing steps, and can be done immediately. Gaining the ability to receive text donations gives fundraising a huge boost.
Retaining donors, getting them to come back again and again to give, is an essential element in growing your revenues and donor base. If you want growth, focus on donor retention.
This blog post will show you an easy way to create a PayPal donate link that doesn't require you to log into PayPal and create a button or paste any scripts on your website.
You've just signed up for our text to donate service, and now you're looking for guidance on how to execute a successful text donation campaign. You may be wondering: What do I do next? How do I ensure I raise as much money as possible? Moreover, you have other duties to attend to, so you don't want to spend all your time fundraising.
This blog post gives you helpful tips for using your shortcode and keyword to raise funds online.
Virtually all the research out there says that your nonprofit will raise more money with an SMS donation service in the mix than it will without one. Offering SMS donations to your donors increases the number of opportunities your organization will have to collect donations from prospects.