For all these reasons, we think we're the clear winner. Text.Gives does offer some nice features, but the point is to raise money. Some of Text.Gives' features have been demonstrated to diminish conversion rates.
Essentially, these 5- or 6-digit numbers are miniature phone numbers. They’re actually called Common Short Codes (CSC), and they’re programmed to respond to specific keywords.
Short codes are convenient for sending mass messages out to people regularly. They also work very well for the purpose of raising money.
The method above requires more steps. You have to log into PayPal, navigate to the button creator section, fill out all the fields and prices, and then get the link. But there is a faster, more direct way to create a PayPal donate link that doesn’t even require you to log into PayPal.
If you want to motivate the next generation of millenial donors, you're much more likely to reach them via text than through any other medium. And older church members will be excited to have such an easy way to donate to your missions.