Must you use a fundraising thermometer? Of course not. We've helped many customers run effective campaigns without a progress meter. But the truth of the matter is: some people are visual learners. They need to see something visually in action in order to build their trust. Others like the feeling of being part of a team of donors that helped you achieve your goal. For these reasons, a donation thermometer can be a useful tool.
What if you're a small nonprofit, just starting out? You likely don't have a lot of financial resources at your disposal. You may not be able to afford member management tools like Wild Apricot, which tend to be geared to more well-established organizations with larger budgets.
Many smaller, well-managed nonprofits find success using our innovative text to donate platform.
This page that we send your donors to, which is often a mobile-formatted PayPal checkout page, is called a "donation link." "Link" is just another word for "URL" or "web address." So, when we ask for a donation link, we're asking for the web address, web page, or URL where the donor can actually enter her credit or debit card info and send you funds.