Traditional text to give services require a half dozen hard-to-get forms and the paperwork is immense. It’s enough to discourage most people from even wanting to bother, and in fact, about to 83% of charities don’t even qualify because of the insane regulations. Why does text-to-donate have to be so difficult to obtain? Why are charities being punished and forced to jump through hoops just to do some good in the world?
Why is the ability to donate through a text message so popular? As money gets increasingly more digital, most people aren’t carrying around cash on them. Plus, just about everyone in the first world who is at least 14 has a cell phone. Donating by sending a single text is also quick, doesn’t require any confusing steps, and can be done immediately. Gaining the ability to receive text donations gives fundraising a huge boost.
One would think that a recession would make people more tight-fisted. But IRS data shows the opposite. For example, during the Great Recession, individuals and households dug down deeper and contributed more to charity. Even though there was a sharp decline in both household income and household wealth from 2006-2012, there was an uptick in charitable donations of 2.7% during this period.