Every LPFM radio station is required by law to be associated with a charity or nonprofit of some sort. Therefore, SMS donations are a win-win, because they give LPFM radio stations an easy way to fulfill their charitable requirements. Text to give also makes it easier to find sponsors as well as raise funds for their nonprofits.
Although you need to have realistic expectations of the effectiveness of social media for revenue generation, there are some definite tactics that can increase your chances of getting donations on social.
Many nonprofits are using text to donate services with good results. While there are always exceptions, the majority of our customers bring in substantially more in donations than they pay in fees for the service. Below are a few case studies showing the effectiveness of our text to give service.
It's important to note that crowdfunding platforms like GoFundMe are very different than text to donate services like ours. Although they can synergize very well, here are some important differences to be aware of.