You may have wondered about the benefits of donating through text. Here's how to set up a text to donate program for your nonprofit. First, let's talk about why you should consider this option.
Why Text to Donate?
Why do nonprofits use text to donate services? In short, because they work.
Texting is probably the most common use for mobile devices around the world. And if you're planning to acquire the next generation of millenial donors, you're much more likely to reach them via text than through any other medium. As mobile adoption continues to increase, it just makes sense that you'll reach a larger audience by making use of a specifically-mobile medium like text messaging.
How Does Donating By Text Work?
Basically, there are two types of text to donate services. One is a text to give; this is where a donor texts a keyword to your short code, and later donor's mobile carrier bills him $5 or $10 extra on his bill. Once the donor pays his bill, the mobile carrier sends you the donation.
The second type is sometimes known as a service whereby the donor makes a pledge by text message. It works the same as the other, except that the donor's phone bill is not billed. Instead, the donor is sent a payment link (like Paypal) to complete her donation.
Is Donating By Text Effective?
Absolutely. Think about it. People carry their cell phones everywhere nowadays. On the beach. In the delivery room. In the movie theater. There is nowhere people go where they do not take their phones. Texting is one of the most ubiquitous, effective forms of communication ever invented.
Texting is fast, simple and easy. And it's built in by default into every phone manufactured. No app to download, you don't even need a data plan or WiFi in many cases. Texting is one of the most underrated business technologies around.
In the U.S., the average person sent 6 texts per day. One source reports that the number of texts sent per month has increased a whopping 7,700% over the past decade. And Nielsen reported that texting was the most widely used service in the world in 2013.
So the moral is: If you're not taking advantage of texting for fundraising, you're missing out on an essential component of your fundraising marketing mix. Try our text to donate service and start collecting more donations today.