Text Message Donations for NonprofitsBy Eric Bryant,
Using text messaging to collect donations is not that uncommon. For example, the Red Cross is well-known for its emergency text message fundraising campaigns. Most of us have seen the "text REDRCROSS to 90999" calls to action recently put out by the Red Cross during Hurricane Harvey, Irma, and Jose. Our text to donate service can help your nonprofit raise funds during an emergency, disaster or event rapidly because it doesn't require much lead time to set up.
What Is the Best Way to Collect Donations Online?
We get this question a lot. And the truth is: There is no "best way" to collect donations online. The best way is whatever way works for your particular organization. That said, a text to donate program works well for many nonprofits, particularly smaller, successful nonprofits with a loyal following.
Some of our customers have done extraordinarily well, such as KNBR Radio, which has raised nearly $300,000 and counting. On the other hand, some customers don't do as well with text to donate. Typically, those that don't do well have not spent time building a loyal, devoted community prior to launching their text to donate campaign. Operating on a "set it and forget it" mentality is another reason for poor results (see "Executing A Successful Text Donation Campaign").
Online Donation Tools
Our text to donate tool allows you to get up to speed fast and quickly start raising funds. However, it is not an all-in-one tool. If you are looking for a more comprehensive tool, one that can set up a website for you, sell event tickets, or provide a customer database, there are a number of great web-based tools for this.
One excellent tool (and a partner of ours) is Wild Apricot, an all-in-one software often referred to as a membership management software. Software like Wild Apricot can save your nonprofit time and money by automating administrative tasks. Learn more about Wild Apricot as well as other inexpensive tools here.
Text to Donate for Small Nonprofits
But what if you're a small nonprofit, just starting out? You likely don't have a lot of financial resources at your disposal. You may not be able to afford member management tools like Wild Apricot, which tend to be geared to more well-established organizations with larger budgets. You need something simple and easy to use, and that's not going to break the bank.
For these reasons, many smaller, well-managed nonprofits find success using our affordable, user-friendly text to donate platform.
As you can see, the main values we offer are price and ease of use. You'll be hard-pressed to find a less expensive, easier to use option that ours. With our Pro Plan ($48/mo), you get a ton of benefits:
- A keyword and short code
- No set up fee
- If you use your own payment processor, we charge no per donation transaction fee
- Donation Collection Assistance (i.e., text blasts)
- Social media promotions
And with all our plans you get evening and weekend customer support.